IRL/url

Art21

digital series, branded & institutional storytelling, 1-2 min, 2025

We're incredibly proud to present our first-ever social-first serial project, titled IRL/url, curated by Art21 and presented by CHANEL Culture Fund.

Rava took the lead on the production, direction and post of this series, filming with artists in an exploration of artists’ identity and selfhood online and offline, captured across more than 40 self-contained,1-2 minute-long mini-documentaries. The series featured eight artists from NYC, Hong Kong and Singapore, London, Paris and Berlin, and beyond, whose work explores the threats and possibilities of our increasingly hybridized lives; push the boundaries of artificial intelligence and augmented reality; and explore new forms of identity in our rapidly changing world.

Featuring a phenomenal cast of 8 artists, including Neïl Beloufa (Paris), Jacky Connolly (Upstate NY), Julien Creuzet (Paris), Sara Cwynar (NYC), Ho Tzu Nyen (Singapore), Xin Liu (London), Rachel Rossin (NYC), and Jacolby Satterwhite (NYC), this series premiered online on TikTok and art21.org, garnering 50 Million views across platforms!

Presented by the CHANEL Culture Fund

CREDITS


ART21
Executive Producer: Tina Kukielski
Series Producer: Ian Forster
Associate Curator: Jurrell Lewis

RAVA FILMS
Production Company: Rava FIlms
Producer: Ava Wiland
Producer: Rafael Salazar Moreno
Managing Producer: Danielle Davis
Episode Director/Producer: Jonna McKone
Editor: Russell Yaffe
Color: Russell Yaffe
Sound: Russell Yaffe
Assistant Producer: Hyungjin Lee
Assistant Editor/Additional Editing: Sam Klein
Music: Spacelute
Composers: Troy Herion and J.R. Narrows

Episode Credits on art21.org