Going Dark
Guggenheim Museum
branded & institutional storytelling, documentary, 1 min, 2023
Invited to craft a promo for the Guggenheim Museum's compelling group exhibition "Going Dark: The Contemporary Figure at the Edge of Visibility," we embraced the exhibition's central question: "What does it mean, particularly for people of color, to be simultaneously hyper-visible and surveilled yet erased from the social and political landscape?" Drawing from Film Noir aesthetics, we conceived a film that invites museumgoers into a chase, evoking themes of visibility and surveillance. Yet, like the exhibition itself, it highlights the playfulness and agency inherent in the pursuit, urging viewers to ponder their roles as subjects and observers.
CREDITS
DIRECTED BY
Rafael Salazar Moreno and Ava Wiland
PRODUCER
Danielle Davis
CINEMATOGRAPHY
Rafael Salazar Moreno
EDITOR / COLORIST
Russell Yaffe
MUSIC
Matt Bauder
ASSISTANT CAMERA
Jules Rico
GAFFER
Emmet Luciano
GRIP
Fernando Pacheco
GUGGENHEIM ‘GOING DARK’ CURATOR
Ashley James
GUGGENHEIM DIGITAL MEDIA
Stephen Grant
CAST
Kasey Jeffers
Dulcina Abreu
Jade Acosta
Melanie Zuniga
Dah’Vielle Lucas
Gabriele Negro
Paola Pietrantoni
Soraya Shri-Pathman
Alex Duncan