Lee Bul | Reveal
Hyundai
branded & institutional storytelling, documentary 2024
This piece is a 45-Second film revealing the sculptural works created for The Genesis Facade Commission by artist Lee Bul at The Metropolitan Museum of Art.
“The world might appear simple but when you delve into the details, there are too many variables at play.” For Lee Bul, art provides a space to work through the complexities of life. Blending technology and the human condition, Lee’s four sculptures in “Long Tail Halo” explore the human desire for perfection and immortality, concepts that continue to evolve over time.
The Genesis Facade Commission invites a visionary artist each year to create new artworks for the museum’s iconic main entrance facade.
The Genesis Facade Commission is part of a multiyear partnership between Hyundai Genesis and The Metropolitan Museum of Art.